WeMade Play, ‘Anipang Festa’ infographic released… Lim Young-woong effect ‘tok-tok’
WeMade Play Co., Ltd. (CEO Lee Ho-dae) unveiled an infographic containing the main achievements of the ‘Anipang Festa’ conducted for a month with PR model Lim Young-woong. This infographic draws attention in that it aggregates the popular response of the national game ‘Anipang’ series and ‘Anipang Festa’ conducted by Lim Young-woong, who first appeared as an advertising model in the game industry.
According to the infographic, ‘Anipang Festa’, which conducted game missions with users of the Anipang series such as ‘Anipang 2’, ‘Anipang 3’ and ‘Anipang 4’, was well received as a festival with music fans centering on Lim Young-woong as well as game fans. appeared to have been obtained.
Amid the increasing number of new and returning users, ‘Anipang Festa’ expanded familiarity with the Anipang series by introducing buzzwords such as Hero Pang and Hero Ticon, according to the company.
As for the combined figures of the ‘Anipang’ series, the popularity rankings of games drawn during the ‘Anipang Festa’ stand out. The ‘Anipang’ series, which has been on the rise in popularity since the 2nd week of December, became a hot topic with three species simultaneously entering the TOP 10, including ‘Anipang 4’, ‘Anipang 3’ 6th, and ‘Anipang 2’ 7th in the overall popularity ranking of Google Play games. collected
The general consensus in the industry is that this reverse run in the rankings of the ‘Anipang’ series is a very unusual achievement in the game market, where popularity rankings centered on new titles are common.
In particular, ‘Anipang Festa’ is evaluated to have created a game festival unique to the national game by presenting 260 million hearts and items to users with an average increase of 26% in in-game advertisement viewing along with the popularity of the game.
In addition, the TV commercial video for ‘Anipang Series X Lim Young-woong’, which was released with the start of ‘Anipang Festa’, is also gaining popularity. As of the 25th, two TV commercial videos featuring popular images unique to the ‘Anipang Series’ against the background of Lim Young-woong’s ‘Can We Meet Again’ recorded 5.52 million views on YouTube alone, establishing themselves as fans’ cheering stages.
Each game, such as ‘Anipang 2’, ‘Anipang 3’, and ‘Anipang 4’, proved popular response by writing various records in the month-long ‘Anipang Festa’ according to their unique characteristics and user distribution.
‘Anipang 4’, which welcomed more than 300,000 new users as new customers amidst the favorable response of young game fans, broke the record of clearing 40 million puzzle stages in one month.
‘Anipang 2’ and ‘Anipang 3’, which have unrivaled user pools in the domestic market with massive downloads, also had more than 430,000 users return to the news of ‘Anipang Festa’, and about 120 million in-game advertisements were viewed in one month. It was counted as a new record.
Cho Jeong-il, director of WeMade Play, said, “‘Anipang Festa’ with Young-woong Lim will be recorded as an event that conveys the joy and memories of the national game and publicizes the technology and service of the advanced Korean puzzle game series.” 메이저사이트
Meanwhile, WeMade Play, which hosted a national game festival with ‘Anipang Festa’ with three types of ‘Anipang’ series users and Lim Young-woong, plans to carry out the second campaign with Lim Young-woong from February.